Marks, wordmarks, and visual systems built to withstand decades of use and cultural shifts.
02
Art Direction
Campaign concepting and visual storytelling that gives your brand a consistent, recognizable voice.
03
Packaging Design
Objects people pick up, keep, and remember. Structural and graphic design as one discipline.
04
Editorial & Print
Annual reports, books, and long-form publications. Typography as architecture.
05
Digital Experience
Websites and interfaces that carry the same weight and intention as their physical counterparts.
V
"Veld didn't just give us a logo — they gave us a reason to believe in the company we were building. The work paid for itself in the first quarter."
R
Rosamund Albrecht
Founder, Harrow & Co.
Our process
Step 01
Discovery
Two weeks of listening. We interview stakeholders, audit competitors, and map the cultural landscape your brand lives in.
Step 02
Strategy
We define your positioning, voice, and visual territory before a single concept is drawn.
Step 03
Design
Focused, iterative. We present one well-considered direction, not a menu of options.
Step 04
Build & Deliver
Brand guidelines built for real use — not binders that gather dust, but living documents that grow with you.
About the studio
Founded in Edinburgh in 2011 by Callum Veld, the studio has grown into a team of nine spanning strategy, design, and motion.
We deliberately stay small. Every project gets senior attention from day one. We take on six to eight identities per year, and we intend to keep it that way.
Location
Edinburgh, UK
Team size
9 people
Est.
2011
Capacity
6–8 / year
We're currently accepting briefs for Q3 2025 start dates. Projects typically begin 4–6 weeks after engagement.
Get in touch
Ready to build something lasting?
Tell us about your project and we'll be in touch within two business days.